Campaign Overview
A strong performance in a competitive season
Running from 16th December through to 22nd January with a scheduled pause over the 5th to 12th January, the Kids Alive Trusted Connections campaign faced one of the most challenging windows of the year. Supporters were presented with a wide range of competing offers, including devotionals, film content, calendars and stories of faith.
Despite this, the campaign delivered consistently throughout, demonstrating that a well-matched audience and compelling charity offer can cut through even the busiest seasonal noise.
Performing in line with
MAF
SAT-7 UK
CSW
Campaign Details
Start date
16th December
End date
22nd January
Scheduled pause
5th – 12th January
Total supporters
450 opted-in records
Final 10-day surge
150 records
Channel
Trusted Connections
Conversion efficiency
Audience Quality
High-quality supporters that stand out
For Kids Alive, quality matters just as much as volume — and this campaign clearly delivered on both. Feedback from the charity highlighted that the supporter profile was notably strong, with a higher proportion of professionals and Christian care workers than had been seen in comparable lead generation activity.
This kind of audience alignment is what Trusted Connections is built for: reaching people whose values and interests are a natural fit for the cause they are being introduced to.
Early Engagement Signals
Strong early open rates signal genuine interest
While the supporter journey had only just begun at the point of reporting, the early engagement data already painted an encouraging picture. A 55% open rate across the first four outreach emails is a meaningful indicator: these are real people who chose to engage, not passive recipients.
In donor acquisition, the quality of early engagement is often a leading indicator of long-term supporter value. These results suggest the Kids Alive audience is not just warm — it is genuinely interested and well-matched to the mission.
55% opened at least one of the first four emails
Engagement consistent with high-quality list behaviour
Supporters opted in through a trusted Christian retail context
Audience aligned to Kids Alive's cause and values
Why this matters
A 55% early open rate is a powerful signal of genuine interest and values-alignment — the foundation for long-term supporter relationships.
About Trusted Connections
Trusted Connections is Eden's charity supporter acquisition service. Customers of eden.co.uk are presented with carefully matched charity offers at checkout — giving charities access to a highly engaged, opt-in Christian audience built up over more than 25 years.
The model is built on trust: Eden's audience already knows and values the platform, meaning introductions to partner charities carry genuine credibility and result in higher-quality engagement.
Why This Matters
Trusted Connections is designed to do exactly thi
This campaign highlights the core proposition of Trusted Connections: connecting charities with values-aligned audiences at scale, even during periods of intense competition. It demonstrates that with the right channel and the right audience, results are achievable year-round — not just in the easier months.
Deliver conversion performance in competitive seasons
Connect charities with values-aligned Christian audiences
Generate high-quality, engaged supporters — not just names
Sustain results even when competing offers are at their peak
If you're exploring new supporter acquisition channels for 2026, Eden can share projected volumes and upcoming campaign availability tailored to your charity's goals.
Trusted Connections outperforms most digital channels on conversion efficiency
Kids Alive Campaign — December 2025 / January 2026
Get in touch
Learn more about how Eden's Trusted Connections service can support your charity's supporter acquisition goals in 2026. We'd love to share projected volumes and upcoming availability.
